PAS Group has reportedly raised $120 million in an initial public offering – but here’s what you didn’t know about the fashion brand house.

1. It’s a new kid on the block

The group was only established in November 2004 with the intention of creating a diversified portfolio of successful fashion businesses across retail, e-commerce and wholesale.  It has progressively acquired and integrated eight Australian apparel and accessories companies as part of its “buy and build” strategy.  It has over 20 brands integrated into the group.

2. It has a wide and varied portfolio

Targeted demographics range from infants to the older consumer with products sold under various brand names including Review, Metalicus, Yarra Trail, Black Pepper and Marco Polo.

3. It has a wide and varied distribution footprint

PAS Group brands are sold through a range of retail outlets in Australia, New Zealand and South Africa including Myer, David Jones, Target, Kmart, Farmers and over 1,000 independent retailers.  The group has 223 company owned stores which include a number of Myer concessions.  Wholesale operations are derived from brands, licenses and house branded product for the department stores and discount department stores.

4. It operates Designworks

Established in 1993, Designworks is a designer, marketer and supplier of owned, licensed and private label and branded apparel.  Brands owned by Designworks include Chino Kids and Republic while major brand licenses held by Designworks include Everlast, Slazenger, Fred Bare, Mooks, No Fear, Crusty Demons, Paul Frank and Marie Claire.

5. It creates products for other retailers

Designworks is a long established and key partner of Target and Myer, producing house brand, licensed product, as well as branded product with a growing Kmart and Big W business in both private label and branded product.  Designworks also has customers in New Zealand, South Africa and the United States.


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